Malaysia

Malaysia

Malaysia's top electronics chain is shifting its focus to online growth strategy, according to the chairman of Senheng. The company has decided to halt new store launches from 2026. This move comes as part of their efforts to adapt to the changing retail landscape and meet the increasing demand for online shopping.

With the rise of e-commerce, Senheng recognizes the importance of embracing digital transformation. By prioritizing online expansion, they aim to enhance their customer reach and provide a seamless shopping experience. This strategic shift will allow them to cater to the evolving needs and preferences of consumers in Malaysia.

The decision to pivot towards online growth reflects Senheng's commitment to staying ahead in the competitive electronics market. By leveraging the power of technology and e-commerce, they strive to maintain their position as a leading electronics retailer in Malaysia.