Indie Brand ALTO Taps Into 70s Design With The ART 01
4 days ago
HODINKEE
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After quietly launching last year, the young brand has just announced two new 'Monochrome' releases as former Cartier Senior Watch Designer Raphaël Abeillon joins as ALTO's Creative Director.
ALTO, a new Paris-based brand, was founded by Thibaud Guittard, a passionate fan of cars, art, and architecture. Guittard, a former employee of Audemars Piguet, connected with Abeillon a few years ago and floated the idea of working together, but at the time, Abeillon was content to stay at Cartier. So, for about five years, Guittard worked on taking his idea for a watch brand from concept to reality.